Student work: Amstel Rebrand
Awards: ADDYs Gold & Best of Show 2018 / Featured in Packaging of the World

The comprehensive transformation of the Amstel Rebrand project embraces modernity while preserving the rich heritage of the brand that was built in 1870, the year of the beer’s creation. From logo and package redesign to standards manual design, the new brand identity expresses Amstel’s timelessness and the first brand owners', Charles de Pesters and Johannes van Kooy, legacy of friendship.