Student work: Amstel Rebrand
Awards: ADDYs Gold & Best of Show 2018 / Featured in Packaging of the World
The comprehensive transformation of the Amstel Rebrand project embraces modernity while preserving the rich heritage of the brand that was built in 1870, the year of the beer’s creation. From logo and package redesign to standards manual design, the new brand identity expresses Amstel’s timelessness and the first brand owners', Charles de Pesters and Johannes van Kooy, legacy of friendship.
The brand’s most memorable elements were isolated to their purest forms.
The new logo preserves and builds on this iconic foundation, providing a crisper look that improves the brand’s power and memorability.