Joao de Lucca

Freelance work: Joao de Lucca Branding

This project was designed for my husband, Olympic swimmer Joao de Lucca. It consisted in building his personal brand, with logo, website, business cards, and other marketing materials. The wave that passes through his logo in the logo represents water and movement, while the website differs from the usual athlete website and focus on storytelling of a swim race. The fins were created for the athlete’s special line of Kpaloa fins brand, launched during the Olympic games in Rio 2016.