Mad Tea

Student work: Mad Tea Packaging

Alice in Wonderland was the starting point of this project. Mad Tea design is inspired by the woodcut illustrations from Louis Carrol's book, but also brings a little bit of contemporary madness from Tim Burton's movies in the color palette . The tea ingredients, caffeine level, and functionality are highlighted in the front of the packaging, to allow for direct consumer awareness of important product information. As a result, each of the four teas from the Mad Tea brand promotes a different boost to different daily activities and needs. The design brings subtle hints of Alice in Wonderland with an elegant overall look to a high-end tea package design.