Sambai

Student work: Sambai Packaging & Branding
Awards: AIGA The Show 2017

Sambai packaging embraces the Brazilian culture to represent its product, açai, a type of berry that is native to the Amazon Rainforest. The result is a collage of colorful and tropical elements, inspired by Brazilian textile prints. The logotype was designed with a few tweaks of an authentic Brazilian typeface in order to visually build a more genuine and cultural relevant brand.