Toy Project

Student work: Product Design & Branding
Awards: AIGA The Show 2016

The toy design was the seed of this project, leading to the creation of a brand, package, and poster/brochure layout. The fictional yo-yo brand Xylo sells hand-made wooden yo-yos made of reforested wood from the Amazon Forest. They also come with customizable covers designed by natives from Brazil. A percentage of every Xylo brand purchase is donated to help reforest damaged eco-habitats in the Amazon Forest. View the process.